Guerrilla Marketing

  Indeed, digital marketing has taken the world by storm. Its power and benefits cannot be denied. But, with the hype created by digital marketing, many businesses have forgotten outdoor marketing these days. Irrespective of the outdoor marketing technique you choose, it can bring a lot of leads to your business. The reason is that with outdoor marketing techniques like guerrilla marketing , many people get to see the name of your brand frequently. What more you can get with outdoor marketing? Let us find out here: Why Choose Outdoor Marketing? It is affordable: Indeed, some outdoor marketing techniques can be costly. But most of them are affordable. For instance, you can do street marketing without spending huge. You can use some techniques to attract the attention of people passing by without spending much. It is all about creativity. It is Easy: Apart from being affordable, some outdoor marketing techniques like product sampling are easy. You might wonder how is...

  When it comes to a guerrilla marketing campaign, it cannot be stated that there is a one-size-fits-all approach. Rather, it is important that the marketer should keep originality in mind. If you are planning to choose guerrilla marketing to improve the reach of your business, here are some tips given by experts in this marketing approach to ensure the success of your campaign: Focus on the Audience: Guerrilla marketing strategies tend to fail when brands put their own interests against the focus on what the audience expects. Not just for this marketing approach but even for a wild posting advertising campaign , to ensure the success of the campaign, you should be aware of your target audience and where they hang out and how they communicate. You should also know what is important to them and who they look up to. When considering these aspects when you design your marketing campaign, you can expect success. Ensure that You Have A Call-To-Action: Not only a guerrilla...

  Advertising is important for businesses operating in any domain these days. When it comes to marketing, different techniques are followed by businesses. One of the effective strategies is outdoor advertising. When talking about marketing outdoors, train station advertising is one of the effective strategies. If you have never followed this marketing approach, it is better to be aware of the advantages of this technique: The Utmost Exposure: You know that train stations are being used by millions of people everyday for their day-to-day traveling. So, you can make sure that your marketing material will get the utmost exposure when you follow this technique. Further, when regular travelers get to see the ad every day, they can get the name of your business registered in their minds. In turn, as and when they need the product or service that your business deals with, they will get the name of your business in mind. Undivided Attention: With train station advertising...

  Among the many outdoor marketing techniques, the wild posting advertising campaign is gaining importance and popularity these days. If you are looking for ways to provide an immersive experience to your potential customers but do not want to spend more on your marketing campaign, you can choose wild posting advertising as the most suitable marketing technique for your business. What Does Wild Posting Advertising Mean? Nowadays, most and most advertisers are turning towards guerrilla marketing . The wild posting advertising campaign is a kind of guerrilla marketing. The reason is that in this marketing campaign, the marketing company will use a series of posters with content that promotes your business. These posters are displayed on the street-level boards and in construction site barricades, alleyways, building facades, etc. This type of marketing technique can be used for promoting a brand, a product, a new service or even for the promotion of an event. This medium b...

  Let us imagine that you have developed the best product in the market. Even, your business has made sure that this new product has the best features similar to the high-end products in the market. But, you are ready to give it at a very affordable cost to capture the market initially. Even though you have developed the best product, how to convince prospective customers to try your product will be your question. Thanks for the product sampling ! It is a proven technique that is known for its effectiveness in capturing the market for businesses. What is Product Sampling? A professional staffing agency and a brandactivation agency would be using product sampling as the best marketing technique to reach the target audience. It denotes simply handing out free products as a trial to potential customers. It started back in the 1850s by a soap manufacturing company. This company was the first to use this technique as the marketing team of this company got an idea. They thoug...