Guerrilla Marketing Campaign – Everything You Should Know
Guerrilla marketing is gaining immense popularity among businesses. You might be wondering what does this marketing technique mean. It involves the creative use of unconventional or novel methods. Its purpose is to attract interest in a business or brand or to boost sales similar to other marketing techniques. The good thing about this marketing technique is that it is generally a low or no-cost marketing technique. It involves the widespread use of viral social media messaging or personal interactions. Is Guerrilla Marketing Same As Street Marketing ? Guerrilla marketing is a term that includes any type of marketing strategy or action that happens outside the box. It denotes a marketing technique that strictly goes beyond conventional marketing. Mainly this marketing technique is to surprise the target audience. When it comes to street marketing , it is a marketing technique that brands follow outdoors. Even, it involves the marketing measures that brands take in public places like ...