Guerrilla Marketing

    There is no one-size-fit-all-template for the creation of a successful guerilla marketing campaign. However, the key here is originality. Expert service in this marketing campaign and many other marketing techniques like reverse graffiti and product sampling suggests the following tips for a successful guerilla campaign:   Attention to Audience:   Guerilla marketing campaigns tend to fail when a brand tries to put its own interests on the audience. Otherwise, the brand should be aware of the audience completely like where they hang out, how they communicate and what is crucial for them. When the strategies are framed based on the interests of the audience, it will bring the expected success. Not only for this marketing, but also this rule applies to any marketing techniques like reverse graffiti advertising .   Call-To-Action is Important:   Be it product sampling or street marketing and any marketing technique including guer...

  Do you own a business? If so, you might have heard about reverse graffiti for sure. It is nothing but a process of cleaning particular areas of walls or dirty pavements. The purpose of this cleaning is to create an advertisement or art. The area is not cleaned completely but the art is done through the contrast of dirty and clean sections of the surface. Usage of a wet finger for creating the content is a widely used technique. When it comes to commercial and repeatable reverse graffiti , a stencil made using plastic or metal for the creation of a design is used . The stencil is then placed for the creation of the design. The stencil is then placed on the dirty surface and either a clean cloth or power washer is used for cleaning through the cut-out areas of the stencil. When the creator lifts the stencil, the design is replicated on the dirty wall or pavement with clean areas. This marketing technique is denoted by other names like clean tagging, clean graffiti, dirty str...